DUNE PART 2

Following the success of 2021’s masterpiece ‘Dune’, we returned to Arrakis in 2024 to deliver a huge UK social campaign for ‘Dune: Part Two’ to connect and resonate with the UK audience, including fans of the original and newcomers joining the hype. Activity included in-the-moment social coverage of the European Premiere, which proved to be one of the highest impact film events for years alongside regular social posting to ensure the film became a cultural event audiences couldn’t miss. We also delivered digital creative including a stunning YouTube and Google TV masthead edit, as well as managing EMEA influencers invited to the premiere from Norway, Denmark, Sweden, Italy, Spain, Poland, Germany and Belgium. It was a gigantic project with great success on all sides of the dunes, truly slicing through social like a crysknife… chip-and-shattering expectations.