WISH

Sometimes, when you wish upon a star… the star comes down and sprinkles a little magic over you! It just so happens that we got to see our dream campaign come true, working with Disney EMEA and UK on a mesmerising social campaign for the release of their 2023 centenary film, ‘Wish’. We delivered an overarching suite of creative social content and housekeeping assets for pre and post-release, posting across all Disney EMEA social channels. Asset execution included designing localisable dynamic subs, magical social-first edits with native in-app functionality, animated toolkit integration and influencer partnerships for family-centric festive content, such as tutorials for baking your own Star festive cookies, and decorative tree baubles. The film’s heartfelt message was at the centre of our narrative as we brought an entirely new story, with new characters and a new 2D/3D art style, to a wide audience of intergenerational Disney fans and film fans.