MICKEY & FRIENDS

2024 was a year of reinvention for ‘Mickey & Friends’, as Disney gave the legendary characters a Gen-Z makeover to connect with a new era of Disney fans. Providing animated character toolkits, we linked up with relatable UK-based content creators across a range of specialities for vibrant partnerships. Our ‘Mickey In Real Life’ campaign saw us join forces with dance, skateboarding, lifestyle, fashion and fitness creators to create content that seamlessly integrated the characters into their authentic content. Also supporting the release of the new ‘Pop Punk Disney’ album, where classic tracks have been reimagined by genre artists, we partnered with further creators to showcase how the reinvented icons and tracks are perfectly united with popular content trends. Both campaigns reached new audiences and delivered huge views and engagements, with fresh and innovative ideas resonating with the demographic in a super cool tone. We’ll be seeing much more of the Mickey, Minnie, Pluto, Goofy, Donald, Daisy, Chip and Dale OG gang…watch this space.