A photoshoot fit for feys

Maleficent: Mistress of Evil

Campaign Background

Briefed with targeting young adult female audiences, we drew on Maleficent’s credentials as a cult style icon to produce a character-inspired fashion photoshoot for EMEA influencers that took participants beyond the runway and into the world of the Feys.

Collaborating with a team of fashion industry professionals including wardrobe and hair stylists, make-up artists and an art director, we staged a photoshoot that elevated the event beyond being a simple content creation day and provide a high-fashion experience for our participants.

What We Did

From developing the overall aesthetic of the shoot with a fashion-industry renowned photographer and art director, to developing bespoke hair, make-up and wardrobe looks with our team of stylists, we co-ordinated the shoot from conception to completion.

The day saw all 20 of our influencers unleash their dark-sides, channelling the Mistress of Evil herself, creating stand-out imagery that they shared across social media, accompanied by behind-the-scene YouTube Vlogs and Instagram Stories, as well as bespoke super-cuts of their transformations shot by our on-site production team.

In addition to the influencer shoot, we also created a suite of disruptive and interactive organic social assets, using thumb-stopping formats to stand out and drive engagement.


The activity delivered some truly wicked results! Developing an Instagram-first content capture day allowed us to reach our key target audience via younger, style-focussed influencers and being given the opportunity to participate in a high-fashion shoot encouraged them to share extensively across their social channels, garnering over 1million views and engagements. Our suite of social content delivered wide-reaching organic impact in multiple territories across Europe, engaging audiences on both Disney Studies Official and Exhibitor channels on Instagram feed and stories.

Take a closer look at the Campaign

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